Workshop brochure and registration form

Hey guys!  As we all try to catch up from the awesome convention in San Antonio last week, please join me in welcoming another new member!  The Cardinal Points at SUNY Plattsburgh in Plattsburgh, New York is a weekly broadsheet.  Ashley Roberts is the Advertising Manager for the 3,000 circ paper for the 6200 students at Plattsburgh State University College.  Welcome, and have a great finish to your semester!

January Ad Linage is now available!

January newsletter

36th annual CNBAM convention in San Antonio 2008

San Antonio convention brochure

Student Advertising Manager Summer Workshop in Chicago 2008 - check it out now!

Chicago workshop brochure

-Alliance offers marketers extended advertising opportunities and benefits across network

-AM+M to support annual convention and assist launch of new 2008 student advertising manager workshop

(New York, NY) ~ Nov 26, 2007 ~ Alloy Media +Marketing (AM+M), a leading provider of media services and programs connecting with targeted consumer segments and CNBAM (College Newspapers Business and Advertising Managers), a non-profit, professional organization for students and advisers working with business and advertising departments in college and university newspapers across the United States, today announced a strategic partnership that names AM+M as CNBAM’s official partner for newspaper placement services. Alloy Media + Marketing handles the advertising sales and placement services for marketers seeking to reach the influential college consumer across CNBAM’s 130 member publications. Additionally, AM+ M will serve as a key advisor for new business development initiatives and will be lead sponsor for the organization’s annual convention.

“We are incredibly excited to grow our business partnership with Alloy Media + Marketing across several areas of our organization. Alloy brings a strong history and exceptional experience in the college newspaper media space and having them on board will not only help us to expand our business opportunities, but will bring important perspective and knowledge to our members,” stated Dawn Zuerker, CNBAM President .

Andrew Sawyer, EVP, Media Services, Alloy Media + Marketing commented, “Our commitment to supporting college newspapers and student-run business is stronger than ever and we’re proud to be named CNBAM’s official partner. This relationship offers us a unique opportunity to grow our relationship with the students who work so hard to deliver high quality and engaging content for their respective colleges and universities and we’re looking forward to helping them reach their full potential.”

Adding, “We’re equally enthusiastic about the opportunities this alliance offers marketers hoping to grab a slice of the record $263 billion in spending power these 17.6 million students represent. AM+M~s annual College Explorer study shows student’s media choices expanding at rapid proportions, but affirms that student newspapers remain an important part of the campus experience and an effective channel to reach them, with 78% of students still choosing their campus newspaper as the main source for news, information and local entertainment.[1] ”

Alloy Media + Marketing has a strong history with CNBAM serving as an advertising partner and supporter for most of the organizations 35 year history. This relationship will allow CNBAM to continue providing valuable educational seminars and networking opportunities that enable its members to gain the knowledge and skills necessary to improve and grow their campus newspapers. With Alloy’s increased support, CNBAM will introduce a new summer educational workshop and through this year’s annual convention, held in San Antonio, TX, will introduce expanded media training services for its members, including education across key new media strategies to drive new business.

Alloy Media + Marketing is one of the country’s largest providers of newspaper placement services with focus across the college demographic and other growing consumer segments, including the multicultural and military markets. Currently, AM+M serves 1,800 college campus newspapers, representing over 2,400 publications with a combined reach of more than 11 million students across the country. AM+M college newspaper clients span a wide range of categories including, telecommunications, entertainment, HBA, automotive, consumer packaged goods, pharmaceuticals and financial services.

About Alloy Media + Marketing

Alloy Media + Marketing (AM+M) is a leading provider of media services and programs connecting with targeted consumer segments. AM+M manages a diverse array of assets and services in interactive, display, direct mail, content production and educational programming. AM+M works with over 1500 companies including half of the Fortune 200. For more information on AM+M services and investor relations (NASDAQ: ~ALOY~), please visit www.alloymarketing.com.

About CNBAM

CNBAM (College Newspaper Business & Advertising Managers) is a trade organization of students and professionals of over 130 of the largest business and advertising departments in college newspapers from across the country. Total sales for the organizations members exceed $100 million annually. CNBAM represents ambitious, talented, dedicated college students who are supplementing their classroom experience with practical, real-world experience. The professional staff advisers are some of the best talent scouts, recruiters and trainers in the industry.

CNBAM’s annual convention, to be held next spring in San Antonio, TX, March 26-30, 2008, brings together hundreds of newspaper and advertising professionals from across the country to discuss the current issues facing college newspapers. For more information on CNBAM and its activities, visit www.cnbam.org.

We would like you all to welcome another new member to CNBAM – the Sonoma State Star at Sonoma State University in Rohnert Park, California. The Sonoma State Star publishes 3,000 papers weekly for the residential campus of 8,500 students. Chip McAuley is the advisor, and we hope to meet him in San Antonio in March!

Here is a quick link to the San Antonio registration form:
San Antonio registration form 

September Advertising Linage

We welcome our newest members: The District at Savannah College of Art and Design in Savannah, Georgia publishes 4500 papers each Friday for their 8000 students.  Jessica Clary is their Assistant Director of Student Media.
Turia Williams is the Assistant Director of Student Media at our other new paper, The Connector at Savannah College of Art and Design - Atlanta. The Connector prints 1000 papers each Friday.

April Advertising Linage